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Keywords: Personal innovativeness
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Journal Articles
Journal:
Open House International
Open House International (2026) 51 (2): 233–251.
Published: 25 April 2025
...-response (S-O-R) model, with hypotheses tested and corroborated via partial least squares-structural equation modelling (PLS-SEM). Findings Social influence and attitudes were discovered to significantly impact PPI. An indirect association of PPI with perceived usefulness and personal innovativeness...
