Keywords: Personalization
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Journal Articles
Open House International (2010) 35 (3): 76–86.
Published: 01 September 2010
... yet to be developed. To address this, the author posits that theories on the relationship between the environment and the person can be taken as a conceptual frame of reference. One of them is the theory of Person-Environment Congruence (PEC). This theory conceptualizes “congruence” as the favourable...

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