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Volume 14, Issue 2
1 February 1990
This article was originally published in
Online Review
Online Review Cover Image for Volume 14, Issue 2
Review Article| February 01 1990

Information systems should be both useful and used: the Benetton experience Available to Purchase

Bruno Zuccaro
Bruno Zuccaro
Chief Information Officer, Benetton S.p.A., Villa Minelli,31050 Ponzano, Veneto, Italy
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9091
Print ISSN: 0309-314X
© MCB UP Limited
1990
Online Review (1990) 14 (2): 71–76.
https://doi.org/10.1108/eb024332

Benetton, the clothing multinational, sees information technology as crucial to its operations and constantly seeks new ways to capitalise on the competitive power of properly used technology‐based business systems. The group's information systems strategy, network development and commitment to EDI are described.

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© MCB UP Limited
1990
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References
Studies in Symbolic Interaction
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Handbook of Logistics and Supply-Chain Management

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