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HUSAT Information Service: keeping technology human. The trouble with people who develop advanced technology equipment is that they understand how it works and they actually think it's interesting. They forget that for most of us the only thing that really matters when it comes to technology is how much it will cost, how fast we can learn to use it and how it will make our lives easier. Increasingly, however, researchers, manufacturers and developers are recognising that products that sell are products that cater to these more human factors.