PRICING STRATEGIES FOR CDROM PRODUCTS

Pricing strategies for subscriptions and licenses to CDROM are amazingly complex. In general the supplier seeks to achieve as high a revenue as possible from a given product. CDROM pricing strategies have two distinct aspects: prices charged for single user use and prices charged for network use. Examples are given of different pricing strategies available from different suppliers for both single user use and network use. Pricing strategies are currently very complex. Market forces and increased maturity of the market‐place are likely to lead to simpler pricing strategies.