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Volume 21, Issue 2
1 February 1997
This article was originally published in
Online and CD-Rom Review
Online and CD-Rom Review Cover Image for Volume 21, Issue 2
Review Article| February 01 1997

CLOSING THE LOOP

Dave Birch;
Dave Birch
Hyperion, 8 Frederick Sanger Road, Surrey Research Park, Guildford, Surrey GU2 5YD, UK E‐mail: daveb@hyperion.co.uk
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Ian Shaw
Ian Shaw
Hyperion, 8 Frederick Sanger Road, Surrey Research Park, Guildford, Surrey GU2 5YD, UK ian@hyperion.co.uk http://www.hyperion.co.uk/
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9105
Print ISSN: 1353-2642
© MCB UP Limited
1997
Online and CD-Rom Review (1997) 21 (2): 107–113.
https://doi.org/10.1108/eb024613

Subscriptions and bills are inappropriate and inefficient means of charging for interactive services. We need to move to a software‐on‐demand, payment‐on‐demand model if online services are to expand into the mass market.

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© MCB UP Limited
1997
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