PUSH TECHNOLOGY: SHORTCUTTING THE INFORMATION MAZE

Searching for information on the World Wide Web can often be a tedious and time‐consuming business. The combined problems of search tools with unsophisticated interfaces, poorly structured databases and the sheer weight of the information available make it difficult to track down relevant information quickly and efficiently. Wouldn't it be great, therefore, if you no longer had to spend hours trawling through search engines to track down the information you need? What if relevant and timely information simply arrived on your PC desktop on a regular basis with almost no effort required on your part? There are now tools available which make this possible. All of these products are using a technology known as ‘Push’.