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Purpose
The purpose of this paper is to clarify some issues regarding citation indexing, analysis and searching.
Design/methodology/approach
The paper begins with a discussion on an article in the D‐Lib Magazine and then focuses on deflated citation counts and inflated and phantom citation counts.
Findings
The combination of the inflated citation count values dispensed by Google Scholar (GS) with the ignorance and shallowness of some GS enthusiasts can be a real mix for real scholars.
Originality/value
The paper offers insight into deflated, inflated and phantom citation counts.
© Emerald Group Publishing Limited
2006
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