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Purpose

The purpose of this Editorial is to outline the economic factors involved in digitisation and the maintenance of digital collections.

Design/methodology/approach

The paper assesses the cost‐effectiveness of digitisation.

Findings

Google Print's assumption that whatever has been published is worth digitising is a massively false and uneconomic assumption.

Originality/value

The paper highlights the crunch point for arguments regarding digital preservation – determine costs according to the usefulness of the artefact and be ruthless about dropping items which do not meet “baseline measures of functionality”.

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