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Purpose
The purpose of this article is to review the alternatives and to demonstrate the easily measurable benefits of savvy searching for airfares.
Design/methodology/approach
A desk‐based approach to data collection is used.
Findings
It is found that by exploring the best deals through savvy searching can yield instantly measurable benefits. Depending on travel patterns, being a savvy travel searcher can easily save enough money to yield a very good return on investment.
Originality/value
The article highlights some points and reinforces others on some of the best practices for savvy searching.
© Emerald Group Publishing Limited
2009
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