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Eva Lahuerta-Otero works as Assistant Professor in the Marketing Department, University of Salamanca, where she teaches Electronic Commerce, Basics of Marketing, Sectorial marketing and International Marketing among other subjects. She is also Director and teacher in several courses, seminars and subjects of masters degrees related with e-commerce and social media. She writes and presents widely on topics related to social media, online advertising, click-and-mortar companies, online banking and cultural issues related with management and is the author of several publications in that areas. She is author and coauthor of various papers published in international and national journals and books.

Rebeca Cordero-Gutiérrez is Associate Professor in the Faculty of Computer Science, Pontifical University of Salamanca, Spain. She has given lectures in courses, such as marketing, human resources and management among others in Bachelor degree and is teacher in Master in Social Media at the University of Salamanca. She is Director and teacher in various seminars and courses in the field of online marketing. She is currently writing the PhD Thesis in Horizontal Social Networks as management tools in the Doctoral Program of the University of Salamanca. She has published several papers in international and national journals and book chapters and she have numerous lectures in several countries.

Fernando De la Prieta-Pintado is Assistant Professor in the Department of Computer Science and Automation, the University of Salamanca. At the research level, he has been published in around 30 articles in journals and more than 80 articles in books and at recognized international conferences. He has worked on 50 research projects and around 20 research contracts. As a result of his work, more than 30 intellectual properties have been registered. He is currently member of the BISITE Research Group, the Research Institute of Digital Animation and the Biomedical Research Institute of Salamanca.