Toward a meaningful experience: an explanation of the drivers of the continued usage of gamified mobile app services

Fei Zhou is a professor of marketing management at Huaqiao University of China, and he received his PhD in marketing management from South China University of Technology. His research interests include social media marketing and business model innovation. His research has appeared in Telematics and Informatics, International Journal of Human–Computer Interaction, Journal of Retailing and Consumer Services, Human Factors and Ergonomics in Manufacturing and Service Industries, Innovations in Education and Teaching International and Leadership and Organization Development Journal.

Jian Mou is an associate professor in the School of Business, Pusan National University, South Korea. His research interests include big data analysis, social media, trust and risk issues in e-service, and information management. Dr. Mou's research has been published in Information and Management, Internet Research, International Journal of Information Management, Electronic Commerce Research, Information Processing and Management, Computers in Human Behavior, Information Technology and People, Behaviour and Information Technology, International Journal of Human–Computer Interaction, Journal of Retailing and Consumer Services, Information Development, International Journal of Mobile Communications and The Electronic Library.

Jongki Kim is a full professor in the School of Business at Pusan National University, Korea. He currently serves as the president of Korea Internet e-Commerce Association. He received his PhD in management information systems from Mississippi State University. His research interests are in the areas of IT security and privacy, digital technology innovation, and meta-analytic structural equation modeling. He has published more than 100 articles in refereed journals, including Journal of Information Systems, Journal of Digital Convergence, Entrue Journal of Information Technology, Asia Pacific Journal of Information Systems, and Journal of Retailing and Consumer Services.