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Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Online Information Review (2020) 44 (3): 545–562.

https://doi.org/10.1108/OIR-01-2019-0035

Published: 28 January 2020

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Journal Articles

Antecedents of consumer intention to follow and recommend an Instagram account

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez

Online Information Review (2017) 41 (7): 1046–1063.

https://doi.org/10.1108/OIR-09-2016-0253

Published: 13 November 2017

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Journal Articles

The role of symbols signalling the product status on online users' information processing

Raquel Gurrea, Carlos Orús, Carlos Flavián

Online Information Review (2013) 37 (1): 8–27.

https://doi.org/10.1108/14684521311311603

Published: 15 February 2013

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Journal Articles

The effect of product presentation mode on the perceived content and continent quality of web sites

Carlos Flavián, Raquel Gurrea, Carlos Orús

Online Information Review (2009) 33 (6): 1103–1128.

https://doi.org/10.1108/14684520911011034

Published: 27 November 2009

View article titled, The effect of product presentation mode on the perceived content and continent quality of web sites

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Journal Articles

The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

Luis Casaló, Carlos Flavián, Miguel Guinalíu

Online Information Review (2007) 31 (6): 775–792.

https://doi.org/10.1108/14684520710841766

Published: 27 November 2007

View article titled, The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

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Journal Articles

Perceived substitutability between digital and physical channels: the case of newspapers

Carlos Flavián, Raquel Gurrea

Online Information Review (2007) 31 (6): 793–813.

https://doi.org/10.1108/14684520710841775

Published: 27 November 2007

View article titled, Perceived substitutability between digital and physical channels: the case of newspapers

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Journal Articles

The role of security, privacy, usability and reputation in the development of online banking

Luis V. Casaló, Carlos Flavián, Miguel Guinalíu

Online Information Review (2007) 31 (5): 583–603.

https://doi.org/10.1108/14684520710832315

Published: 02 October 2007

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Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences

Antecedents of consumer intention to follow and recommend an Instagram account

The role of symbols signalling the product status on online users' information processing

The effect of product presentation mode on the perceived content and continent quality of web sites

The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

Perceived substitutability between digital and physical channels: the case of newspapers

The role of security, privacy, usability and reputation in the development of online banking

Email alerts

Update search

Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences

Antecedents of consumer intention to follow and recommend an Instagram account

The role of symbols signalling the product status on online users' information processing

The effect of product presentation mode on the perceived content and continent quality of web sites

The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

Perceived substitutability between digital and physical channels: the case of newspapers

The role of security, privacy, usability and reputation in the development of online banking

Email alerts

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