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Keywords: MyStarbucksIdea.com
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Journal Articles
Journal:
Online Information Review
Online Information Review (2016) 40 (2): 170–186.
Published: 11 April 2016
... of this paper is to mitigate the information problem by identifying potential idea launchers, so that they can pay attention to their ideas. Design/methodology/approach – This research chose MyStarbucksIdea.com as a target innovation community where users freely share their ideas and comments. We...
