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Keywords: Advertising effectiveness
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Journal Articles
Journal:
Online Information Review
Online Information Review (2013) 37 (3): 405–423.
Published: 14 June 2013
... Publishing Limited 2013 Internet Web sites Advertisements Online newspapers Ad banners Congruity Eye tracking Newspapers Advertising effectiveness Online newspapers are increasingly becoming one of the major sources of news for many people. As the number of readers increases – also...
Journal Articles
Journal:
Online Information Review
Online Information Review (2012) 36 (3): 420–441.
Published: 15 June 2012
...Josefa D. Martín‐Santana; Asunción Beerli‐Palacio Purpose The purpose of this work is to analyse the relationship between click‐through rate (CTR) and the traditional measurements of advertising effectiveness and to measure the advertising effectiveness of two less common formats of online...
