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Keywords: Advertising in social networks
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Journal Articles
Viewing advertisements in social networks: the attitude-intention inconsistency revisited
Available to Purchase
Journal:
Online Information Review
Online Information Review (2023) 47 (7): 1248–1263.
Published: 14 February 2023
...Cuong Hung Nguyen; Hung Vu Nguyen; Theu Kim Doan; Minh Hoang Nguyen; Mai Thi Thu Le Purpose This study provides a framework to explain the attitude–intention gap in viewing advertisements in social networks. Going beyond the literal and evaluative inconsistency issues in measuring factors...
