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Keywords: Affinity effect
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Journal Articles
Journal:
Online Information Review
Online Information Review (2023) 47 (6): 1168–1189.
Published: 17 January 2023
...Tal Samuel-Azran; Moran Yarchi Purpose The study aims to examine the validity of the gender affinity effect on social media throughout election campaigns. Design/methodology/approach This paper examines the role of gender in political discourse, using citizens' conversations on Facebook...
