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Keywords: Affordance–actualization theory
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Journal Articles
Journal:
Online Information Review
Online Information Review (2025) 49 (3): 534–551.
Published: 26 December 2024
... knowledge, this is the first research using MPA to explore the development trajectory of VR in marketing and provide a comprehensive picture of it under the Affordance-Actualization theory. Huyen Thi Thanh Tran is the corresponding author and can be contacted at: huyen.t@mail.ntust.edu.tw 28 03...
Includes: Supplementary data
