Keywords: Anonymity
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Journal Articles
Online Information Review (2015) 39 (7): 923–938.
Published: 09 November 2015
...Nili Steinfeld Purpose – The purpose of this paper is to examine how users in an anonymous virtual environment react to an offer to trade in access to their social network profile. Design/methodology/approach – The experiment was conducted in Second Life (SL). Participants were offered...

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