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Keywords: Attitude toward advertisements in social networks
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Journal Articles
Viewing advertisements in social networks: the attitude-intention inconsistency revisited
Available to Purchase
Journal:
Online Information Review
Online Information Review (2023) 47 (7): 1248–1263.
Published: 14 February 2023
... 2023 Emerald Publishing Limited Licensed re-use rights only Theory of planned behavior Advertising in social networks Trust in social networks Trust in brands Attitude toward advertisements in social networks Behavioral intention of viewing advertising in social network...
