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Keywords: Attribution theory
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Journal Articles
Reconciling the effects of positive and negative electronic word of mouth: roles of confirmation bias and involvement
Available to Purchase
Journal:
Online Information Review
Online Information Review (2022) 46 (1): 114–133.
Published: 02 June 2021
... Publishing Limited Licensed re-use rights only Involvement e-WOM Attribution theory Confirmation bias Negativity effect Online book review Several unique characteristics of hedonic goods, such as books, movies and music, increase the uncertainty involved in their judgment and selection...
