...Maya Deori; Vinit Kumar; Manoj Kumar Verma Purpose The consumption of news from social media is the new trend, still news channels are the authentic source to transmit relevant news to audiences. Social media has gradually left an impact on the audience but the news channels have upgraded...

...), in a somewhat paradoxical definition. Wardle and Williams (2010) propose to adopt the term “audience content” instead of UGC in the context of newsrooms, but the same Wardle, associated with other colleagues, later pursued a new definition of UGC for journalism, excluding comments on news articles...

...Daniel Belanche; Carlos Flavián; Alfredo Pérez-Rueda Purpose By integrating the evidence of various audience theories, a comparison is made of viewers’ information processing of new interactive video advertising formats (skippable video ads) with traditional, non-skippable formats. The purpose...