Keywords: Big five
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Journal Articles
Journal Articles
Online Information Review (2021) 45 (6): 1064–1079.
Published: 12 March 2021
...Ru-Jing Hou; Sheng-Hao Han; Yu-Dong Zhang; Chu-Bing Zhang; Kun Wang Purpose The biggest obstacle to the sustainable development of online brand communities is social loafing. Based on 3M Hierarchical Model of Personality, this paper aims to discuss the influence of the Big Five on social loafing...

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