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Keywords: Blog identification
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Journal Articles
Journal:
Online Information Review
Online Information Review (2013) 37 (4): 620–637.
Published: 02 August 2013
... participation not only includes utilitarian motivation (i.e. perceived usefulness) and hedonic motivation (i.e. perceived playfulness) but also habitual behaviour and social identity (blog identification). The quality of the blog is included as an antecedent to perceived usefulness and perceived playfulness...
