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Keywords: Blog quality
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Journal Articles
Journal:
Online Information Review
Online Information Review (2013) 37 (4): 620–637.
Published: 02 August 2013
..., perceived playfulness, blog identification, and perceived usefulness. Blog quality has an effect on perceived usefulness and perceived playfulness. Research limitations/implications Previous studies emphasise the importance of perceived usefulness as the key determinant for user acceptance of technology...
