Keywords: Blog usage
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Journal Articles
Online Information Review (2013) 37 (4): 620–637.
Published: 02 August 2013
...Chechen Liao; Pui‐Lai To; Chuang‐Chun Liu Purpose There has been an explosive growth of blog usage recently. However, little research has explored the forces motivating people to engage in blog activities. The purpose of this paper is to suggest that the driving forces to engage in blog...

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