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Keywords: Bloggers' power
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Journal Articles
Journal:
Online Information Review
Online Information Review (2014) 38 (1): 78–94.
Published: 08 January 2014
...Chiu-Ping Hsu; Heng-Chiang Huang; Chih-Huei Ko; Shih-Ju Wang Purpose – This study aims to present a conceptual model of how blog readers' perceptions of satisfaction generate blog loyalty, which in turn enhances bloggers' power. This study also seeks to investigate the moderating influence...
