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Keywords: Brand attachment
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Journal Articles
Journal:
Online Information Review
Online Information Review (2013) 37 (6): 910–926.
Published: 25 November 2013
...Jyh-Shen Chiou; Arlene Chi-Fen Hsu; Chia-Hung Hsieh Purpose – The goal of this study is to investigate the relationships among brand attachment, online source credibility, and severity of negative online information on perceived negative change in brand evaluation and perceived brand risk...
