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Keywords: Brand engagement in self-concept
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Journal Articles
Fostering brand love in Facebook brand pages
Available to Purchase
Journal:
Online Information Review
Online Information Review (2019) 43 (5): 710–727.
Published: 03 December 2018
... 2018 28 10 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand love Brand pages Brand engagement in self-concept Self–brand connection Sense of brand community Social network sites (SNSs) have enabled consumers to engage...
