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Keywords: Business analytics
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Journal Articles
Journal:
Online Information Review
Online Information Review (2022) 46 (3): 547–567.
Published: 15 September 2021
... organization Maturity assessment Business analytics Data science and big data, as emerging fields, offer opportunities for businesses to attain a competitive advantage by improving their operational efficiencies, supporting decision-making processes and driving growth (Hu and Zhang, 2018 ; Larson...
