Keywords: CEO
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Journal Articles
Online Information Review (2022) 46 (4): 787–806.
Published: 21 October 2021
...Tong Wu; Jonathan Reynolds; Jintao Wu; Bodo B. Schlegelmilch Purpose This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication. Design...

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