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Keywords: Causal attribution toward store performance
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Journal Articles
The helpfulness of online reviews: Images in review content and the facial expressions of reviewers’ avatars
Available to Purchase
Journal:
Online Information Review
Online Information Review (2020) 44 (1): 90–113.
Published: 02 December 2019
... is to identify an underlying mechanism of causal attribution toward store performance on the above effects. Design/methodology/approach This study conducted two online experiments. Study 1 is a 2 (images in review content: one person with a product vs a group of people with a product) ×2 (facial expression...
