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Keywords: Co-creation experience
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Journal Articles
Journal:
Online Information Review
Online Information Review (2017) 41 (7): 969–984.
Published: 13 November 2017
...Rocío Alarcón López; Salvador Ruiz de Maya; Inés López López Purpose The purpose of this paper is to analyze the effects of sharing co-creation experiences on consumers’ behavioral intentions. Increasingly often, companies interact with consumers and involve them in value co-creation, especially...
