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Keywords: Co-creative
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Journal Articles
Journal:
Online Information Review
Online Information Review (2018) 42 (7): 1146–1179.
Published: 06 September 2018
...Bijoylaxmi Sarmah; Shampy Kamboj; Jay Kandampully Purpose Online information research on hotels is gradually emerging as a key area of research with the increasing use of social media as a platform for co-creative service innovation (CCSI). The purpose of this paper is to examine the relationships...
