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Keywords: Cognition
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Journal Articles
Demographic differences and the antecedents of blog stickiness
Available to Purchase
Journal:
Online Information Review
Online Information Review (2010) 34 (1): 21–38.
Published: 23 February 2010
... on social cognitive theory, the IS success model and individual differences theory, this study aims to explore blog quality, the need for cognition, and social influence as the antecedents of blog stickiness. Design/methodology/approach The subjects of this study were users who had blog reading...
