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Keywords: Communication media
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Journal Articles
Persuading others in different communication media: appeals to logic, authority and emotion
Available to Purchase
Journal:
Online Information Review
Online Information Review (2024) 48 (6): 1197–1215.
Published: 05 April 2024
... the effectiveness of these three strategies in one-to-one chats through different communication media. Design/methodology/approach With a 3 × 3 × 2 between-subject factorial design, we tested these three strategies in one-to-one chats (female–female or male–male pairs) through three communication media: face...
