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Keywords: Communication strategy
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Journal Articles
Journal:
Online Information Review
Online Information Review (2024) 48 (3): 541–561.
Published: 05 October 2023
...Sheng Yuan Purpose The purpose of this study is to compare the communication practices of Chinese and US companies on YouTube and explores the effectiveness of different communication strategies at the topic level. Design/methodology/approach The author selected 22 Chinese companies and 22 US...
