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Keywords: Communicative genres
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Journal Articles
Peer-to-peer word-of-mouth: word-of-mouth extended to group online exchange
Available to Purchase
Journal:
Online Information Review
Online Information Review (2018) 42 (2): 176–190.
Published: 09 April 2018
... the actions of other participants (Blumer, 1986). Building on Miller’s (1984) concept of rhetorical situations, communicative genres are defined as “typified rhetorical actions based in recurrent situations” (Miller, 1984 , p. 159), and may be conceptualized as a means to regulate and stabilize community...
