... the community. Embeddedness has a strong, positive effect on engagement. Social support positively affects community identification and embeddedness. However, community identification does not have a significant effect on engagement. Research limitations/implications Some of the findings...

...Chiu‐Ping Hsu; Yi‐Fang Chiang; Heng‐Chiang Huang Purpose The purpose of this paper is to develop a conceptual model of how technology‐enabled virtual experiences contribute to community members' online trust and engagement through inducing their community identification. It also seeks to examine...