...David O'Connell Purpose The purpose of this paper to understand why some members of Congress have more Instagram followers, and why some Congressional Instagram posts receive more likes and comments. Design/methodology/approach This study is based on a content analysis of every Instagram post...

... will be a Twitter power user; the number of days on Twitter is a significant indicator of advanced Twitter usage; and having staff dedicated to social media is positively correlated with being a Twitter power user. Research limitations/implications All Senators in the second session of the 113th Congress (2014...