... investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE). Design/methodology/approach – Partial least squares structural equation modeling (PLS-SEM) approach was applied to test on 266 valid responses. Findings – The findings...

.../willingness to use this new device for reading. Hence, this paper aims to explore what factors drive users to use dedicated e‐book readers for reading. Design/methodology/approach The study proposes a causal model that explores how convenience, compatibility, and media richness affect users' attitudes...