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Journal Articles
The effect of YouTube comment interaction on video engagement: focusing on interactivity centralization and creators' interactivity
Available to Purchase
Journal:
Online Information Review
Online Information Review (2023) 47 (6): 1083–1097.
Published: 24 November 2022
...Unji Byun; Moonkyoung Jang; Hyunmi Baek Purpose This study aims to reveal the effect of comment interactions on video engagement of users in video-sharing platforms. Design/methodology/approach The authors collected 87,232 comments on 647 videos of Korean beauty creators on YouTube...
