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Keywords: Cross-cultural comparison
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Journal Articles
Journal:
Online Information Review
Online Information Review (2024) 48 (3): 541–561.
Published: 05 October 2023
... influencing stakeholder responses on YouTube was presented. Peer review The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-02-2023-0061 YouTube Social media Cross-cultural comparison Communication strategy Corporate communication © Emerald...
