...Thanuka Mahesha de Silva Purpose The study aims to provide a theoretical framework of how information, entertainment and social interaction value associated with automotive Facebook brand pages (FBPs) in Sri Lanka influence customer engagement behaviors (CEBs), and further, how CEB is likely...

... should aim at comparing the branded content experience on different social media platforms and across different product categories. Originality/value This study contributes to customer engagement and experience literature in social media content by enhancing the understanding of branded content...

...Rania Hussein; Salah Hassan Purpose The purpose of this paper is to examine antecedents of customer engagement on social media and how these platforms can enhance customers’ continuation intention. Customer engagement is manifested by the continued use of social media and is expected to occur when...