Keywords: Customer experience
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Journal Articles
Online Information Review (2021) 45 (5): 964–982.
Published: 18 February 2021
...Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh Purpose Social media platforms are important channels to create a favourable customer experience. The purpose of this paper is to investigate the types of experiences customers can have with the branded content on social media. Design...

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