... deepfake priming's influence on either belief in deepfakes or intent to share deepfakes. Originality/value This study is among the first to examine the contextual influence of media platforms on deepfake intervention. It enhances the understanding of the deepfake priming effect by exploring...

... Deepfakes Social media Deepfake identification Deepfake intervention Disinformation Deepfakes have become a major concern (Appel and Prietzel, 2022 ; Chesney and Citron, 2019). As a form of audiovisual disinformation (this study uses misinformation and disinformation interchangeably...