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Keywords: Discontinuance behavior
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Journal Articles
Journal:
Online Information Review
Online Information Review (2024) 48 (6): 1121–1141.
Published: 26 March 2024
... and regret to explain discontinuance behavior on short-video platform (behavioral outcome). We collected 482 survey data from Douyin users in China, and empirically examined the proposed research model via Partial least squares structural equation modeling (PLS-SEM) technique. Findings Our results...
