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Keywords: Egoistic vs altruistic values
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Journal Articles
Journal:
Online Information Review
Online Information Review (2020) 44 (3): 685–704.
Published: 06 March 2020
... nonprofit organizations Egoistic vs altruistic values Celebrity Message valence Consumers develop stereotypes of organizations simply based on the knowledge that the entity is a for-profit or non-for-profit (Aaker et al., 2010). Consumers differentiate organizations on the basis...
