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Keywords: Electronic word of mouth (E-WOM)
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Journal Articles
Journal:
Online Information Review
Online Information Review (2025) 49 (3): 623–642.
Published: 06 January 2025
...Md Moynul Hasan; Yu Chang; Khalid Hussain; Lu Tingyu Purpose Drawing on service-dominant logic and co-creation literature, this study explores how social media marketing activities (SMMAs) in online healthcare communities (OHCs) impact patients’ electronic word of mouth (E-WOM). Additionally...
