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Keywords: Evaluation duration
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Journal Articles
The impacts of evaluation duration and product types on review extremity
Available to Purchase
Journal:
Online Information Review
Online Information Review (2019) 43 (5): 694–709.
Published: 03 December 2018
... and proposes that review extremity is influenced by the interaction of evaluation duration and product/service types: for hedonic products/services, shorter evaluation duration can foster attitude certainty, leading to higher review extremity; in contrast, for utilitarian products/services, longer evaluation...
